Dobson & McEwan recognises its environmental obligation as a corporate citizen and we ensure that our processes have minimal impact upon our environment.
Over the past fifty five years, we have witnessed many changes both within and outside of our industry. The advent of the personal computer and the internet changed the way people think about print as a medium and that, coupled with the spotlight the print and paper industry has endured for its supposed poor eco credits has changed the printing industry.
The perception that electronic media leaves less of an environmental footprint than printed material is one of those myths that needs to be debunked once and for all. Putting ink on paper is one of the most environmentally responsible ways to get your message across.
The Stern Review
The Stern Review on the Economics of Climate Change is a 700 page report released in October 2006. Written by Sir Nicholas Stern, Head of the Government Economic Service for the British Government, it was one of the most important social works of its time which discusses the effect of climate change and global warming on the world economy.
PRINT = 85 g CO2
The printed version of The Stern Review was validated in the report as 85 grams of CO2 in total for the complete manufacturing process and the paper. Because it is a finished printed book, that is the maximum CO2 it will ever amount to and can be read as many times as you like over the next 100 years.
ONLINE = 226 g CO2
For every hour that a person reads The Stern Review in PDF format on a typical desktop computer, 226 grams of CO2 are generated. This does not include the CO2 footprint for the IT infrastructure to deliver the PDF via the internet, nor does it include the footprint to print it out on an inkjet or laser printer. Of course, a typical reader will print out parts or all of the report. Why, because we want to read it in hard copy – the majority’s preference? Also of note is a study completed by well known Australian printing industry expert Phillip Lawrence of Eco Strategies, who concluded that one single colour A4 sheet printed on a laser printer, equalled 100 pages of four colour process, printed two sided on a cold set web offset press.
CD = 300 g CO2
A study in 2007 by Australian Dr Tony Wilkins, Group Manger, Environment & Climate Change for News Ltd., has validated that the manufacture of a CD with The Stern Review data generates 300 grams of CO2 per disk or a DVD 350 grams and that is even before it is put into a computer and viewed or printed. *2.13 GHz Intel Dual Core 1 GB RAM, CRT Monitor (Panasonic PanaSync E701) and Wireless Router Modem (Belkin VoIP 802.11g). Computer energy costs sourced from Choice Australia, May 2008 and conversion coefficients used are sourced from the Australian Greenhouse Office Factors and Methods Workbook December 2007. Think you’re being environmentally responsible by posting your reports on the net? Think again.